Baby’s first television channel
Thursday, May 11th, 2006A new TV channel designed especially for babies debuts today on satellite service DirecTV.
It’s wonderful for babies:
“This is the first channel dedicated to babies and their parents—transforming TV from its original purpose* into a way for them to interact,” said Sharon Rechter, BabyFirstTV’s executive vice president for business development and marketing.
*selling beer –Ed.
Except that it’s terrible for babies:
A 2003 study by the Kaiser Family Foundation found that 68% of children under 2 watch TV or videos daily and 26% have a TV in their bedroom. Nonetheless, the pediatrics academy recommends that children of that age not be exposed to TV or videos, saying that learning to talk and play with others is much more important.
The ad-free channel, which costs $9.99 a month, has plans for cable TV distribution, too.
• Link: LA Times