LG’s converter box to carry Zenith brandOctober 10th, 2007
LG Electronics will sell DTV converter boxes under its Zenith brand, according to the Associated Press. Zenith, once the leading American TV manufacturer, was a pioneer in remote control and digital television technologies. Today, South Korea’s LG positions Zenith at the lower end of the U.S. consumer electronics market. With an estimated retail price of $60, a digital-to-analog converter box is a decidedly low-end (albeit useful) product, so perhaps the Zenith tag should not come as a surprise.
LG is one of several electronics firms that will offer converter boxes. These small devices will allow millions of traditional TV sets to continue displaying over-the-air broadcasts after the analog TV shutdown in 2009. Beginning in January 2008, any U.S. household can request up to two coupons from the federal government, each worth $40 off the price of a DTV converter.
Older Americans are expected to be a key segment of the converter-box market, and some late-adopters may still look to Zenith as a familiar and trusted name.
• Link: Houston Chronicle