Samsung DTV converter box priced above rivals
July 23rd, 2007Samsung’s DTV converter box, debuting at about $75, will be sold initially through online retailers, according to Broadcasting & Cable.
Digital-to-analog converter boxes will allow owners of conventional TVs to continue watching over-the-air channels after analog broadcasts end on February 17, 2009.
Prices for competing DTV converters from LG and RCA are expected to be in the $60 range.
[Samsung’s Rich] Long imagines the price dropping by $10 in summer 2008 and another $10 that fall. “I expect we’ll do 70% of our sales in the backend [of ‘08].”
The Samsung DTV box should be available (according to an earlier announcement) in time for the federal government’s DTV converter box coupon program, which launches in January 2008.
Earlier:
• Cheap converter boxes: Retailers not on board
• RCA slashes price on DTV converter box
• LG digital converter box due in 2008
• Link: B&C