DTV campaigns gearing up

June 12th, 2007

The broadcast lobby will spend millions on TV commercials promoting the DTV conversion. The ads, in several languages, will hit the air by year-end.

(Factoid: In Mandarin, a common mispronunciation of the word for “converter box” can lead to a life of shame and ostracism.)

NTIA, preparing its $5 million consumer information campaign for DTV adapters, plans outreach to “the elderly, the poor, minorities, and those with special needs.”

Meanwhile, Democrats in Congress want to know what the FCC will do to alert the public to the digital TV transition. They await a response from FCC Chairman Kevin Martin.

• Links: Broadcasting & Cable: NAB and NTIA; FCC

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