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Digital TV coupon program underfunded, broadcasters warn

October 6th, 2006

Viewers of over-the-air TV—some of them, anyway—will get $40 coupons from the federal government to ease the shift to digital television. As we’ve noted, Congress’s funding of the program, at $1.5 billion, won’t cover every analog TV that would need a converter box to continue receiving broadcasts come 2009.

What would it take to get the job done? Maybe $10 billion, according to David Rehr, CEO of the National Association of Broadcasters.

• Link: Mediaweek

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