Digital TV coupon program underfunded, broadcasters warnOctober 6th, 2006
Viewers of over-the-air TV—some of them, anyway—will get $40 coupons from the federal government to ease the shift to digital television. As we’ve noted, Congress’s funding of the program, at $1.5 billion, won’t cover every analog TV that would need a converter box to continue receiving broadcasts come 2009.
What would it take to get the job done? Maybe $10 billion, according to David Rehr, CEO of the National Association of Broadcasters.
• Link: Mediaweek