TV’s future is in play
May 27th, 2006A week’s worth of reminders that television’s ever-expanding universe is up for grabs:
• More video ads move online, rivaling TV (Washington Post):
…Google video ads’ low cost and ease of use for advertisers—they can upload their video and pay online by credit card—should be a concern for television networks.
“If you want to buy an ad on TV, boy, it will take you forever,” [Sascha Zorovic, an analyst with Oppenheimer & Co.] said. “You’ve got to find the right person, set up a meeting, maybe go to New York.”
• Mobile TV use leaps 40% in first quarter (Hollywood Reporter [sub.])
• Internet TV viewing makes big jump (Blogcritics)
• TV downloads: The current options (TechCrunch)
• Disintermediation: The future of TV distribution? (erikso.com)
• Key Senate Democrat unveils draft telecom bill (National Journal)