Fourth Estate will program your TiVo
May 23rd, 2006TiVo will enlist magazine editors to select programming for viewers. Entertainment Weekly, Vanity Fair and Star have signed on to create “Guru Guides,” packages of shows recommended by editors.
With thousands of shows jockeying for viewer attention on any given day, DVR owners may welcome this curatorial feature—or not; I shudder to think what the editor of Star might want me to watch.
If the recommendations are to have any sway, they must be real. Hand-picked selections from a top editor, colored by his or her very own human passions, quirks and manias—that’s something I could appreciate. What I don’t want, of course, is to have the marketing department of a Time Warner publishing property “recommending” shows from Time Warner’s television properties.
• Link: IHT