Brightcove finds side door into TV via TiVo
May 10th, 2006Internet video service Brightcove, through a deal with TiVo, has found a shortcut to deliver broadband content to the television screen.
Brightcove distributes video content online for brands that include MTV’s Teen Channel, National Lampoon and the Farmer’s Almanac.
Initially, Brightcove will provide TiVo with broadband video content from a small group of suppliers. TiVo subscribers with Internet-connected Series2 DVR boxes can access the content, some of which will be ad-supported.
It’s an important step for Brightcove and a boon for content providers. But will viewers find value? More choice can be welcome (actually, according to recent research, more choices can make us less happy), but ultimately it will depend on what programs show up on the DVR.
• Link: ABC